How it all Began
Ed Lewi Associates (ELA) is a full-service marketing, public relations and special events firm based in New York’s Capital Region and serving clients throughout New York State and New England.
Ed Lewi Associates offers a myriad of standard and progressive public relations and marketing services, including: media relations and publicity support; media buying and placement; advertising consulting; special event coordination and management; social media; promotional development and execution; crisis communications; sponsorship procurement and fulfillment; and general consulting.
Founded by the visionary public relations team of Ed and Maureen Lewi, Ed Lewi Associates incorporated in 1975. The firm catapulted to success and wide acclaim when it secured the public relations contract for the 1980 Winter Olympics in Lake Placid. That signature “Miracle on Ice” moment soon sparked a series of new adventures for the marketing and public relations agency as representatives to the United States Figure Skating Association, international cycling championships and Saratoga Race Course.
Now under the ownership of Mark Bardack, who purchased the business from Ed and Maureen in April 2010 after serving as vice president for more than 12 years, ELA enters its next chapter with a diverse client list and high standards of service to clients.
A commitment to developing innovative marketing partnerships and programs has become a particular emphasis of the agency. Saratoga Race Course will be featured on a Dunkin’ Donuts rechargeable card in all Dunkin’ Donuts restaurants throughout Central New York and the Capital Region in 2011, while Saratoga merchandise will be available exclusively at Hannaford Supermarkets for the first time this summer. Restaurants from throughout the Capital Region will participate in the Travers 1864 dining promotion to celebrate the inaugural running of the Travers Stakes, the oldest major stakes race in the country for 3-year-olds. Northeastern Fine Jewelry will hope to award $25,000 to the winner of the Siena shooting stars competition for the second time in four years. And for the third consecutive winter, the Dunkin’ Donuts Toys for Tots Train will make its annual run from Binghamton to Albany to the Canadian border, delivering gifts and clothing to children and families in underserved communities.
With its headquarters halfway between the state capital of Albany and the world renowned city of Saratoga Springs, the agency represents clients in markets that stretch from western New York to the eastern tip of Long Island to Boston, Burlington and all points in between.
ELA is comprised of award-winning communications consultants with extensive backgrounds in print and broadcast journalism, social media, event marketing, and advertising. The ELA team has nearly a century of combined experience.