It’s amazing how the popularity of certain sports differs by level of play. Baseball, for example, has always been viewed as “America’s Pastime,” yet college basketball has an entire month devoted to its postseason tournament while the College World Series…

How often do we wonder if our gimmicks or contests are doing what’s anticipated? Did we hit that millionth customer? Did we persuade them to check out our business instead of a competitor?  And most importantly, is that person now…

Do you find yourself doing more online shopping rather than getting in your car to physically check out a store? What percentage of holiday shopping did you do online?  As someone who manages consumer trade shows, how does that impact…