CENTRAL AND NORTHERN NEW YORK; – Dunkin’ Donuts today celebrated the success of three charitable campaigns this past spring and summer that generated a total of $136,766 for Make-A-Wish® Central New York, the Muscular Dystrophy Association, and Special Olympics New York.
The three campaigns included a week long initiative in late April to celebrate World Wish Day benefiting Make-A-Wish® Central New York; the “Make a Muscle, Make a Difference” paper icon program in July to benefit Muscular Dystrophy Association; and the “Cops on Top” campaign with local law enforcement in August to benefit Special Olympics New York.
“Dunkin’ Donuts is honored to support these three nonprofits which continuously provide support and services that make an impact on the lives of local residents in Central and Northern New York,” said Eric Stensland, Field Marketing Manager for Dunkin’ Donuts. “We are thrilled to work in partnership with our generous guests to support these organizations and to make a difference in the communities that we serve.”
Dunkin’ Donuts celebrated World Wish Day by running a week-long campaign beginning in late April to benefit Make-A-Wish® Central New York. From April 29 through May 7, guests who elected to contribute $1 to the organization at participating restaurants in Central New York received a Make-A-Wish® Star Donut. The campaign generated $61,703 for the organization this year.
“The wishes granted through this campaign will bring hope, strength and joy to local children with life-threatening medical conditions,” said Diane Kuppermann, Make-A-Wish® Central New York President and CEO. “We are thankful for everyone who participated in the campaign and who support our mission to reach every eligible child in the region.”
From July 6 through 14, guests who contributed $1 to the Muscular Dystrophy Association at participating Dunkin’ Donuts restaurants in Central and Northern New York, including the Mohawk Valley, received a paper donut icon bearing the organization’s logo which could be displayed with the guest’s name on the wall of the restaurant. This year’s campaign generated $39,474 to support the efforts to cure muscular dystrophy, ALS and related diseases.
“We are grateful to have found such a dedicated community partner in Dunkin’ Donuts and are thankful for the support that Dunkin’ Donuts and its franchisees provide the MDA,” said Adrienne Casano, Divisional Director for Muscular Dystrophy Association. “Community donations are vital to our work and the generosity of Dunkin’ Donuts and its customers will allow us to continue to provide life-enhancing services and programs to thousands of individuals affected by neuromuscular diseases.”
On August 5, New York law enforcement officers took to the roofs of more than 20 Dunkin’ Donuts restaurants in Central and Northern New York to raise awareness and funds for Special Olympics New York. Law enforcement officers and Special Olympics representatives collected donations outside of the Dunkin’ Donuts restaurants and in the drive thru lane during the rooftop sit-in. The initiative generated more than $35,500 for the organization.
“We are thrilled to partner with Dunkin’ Donuts for the fifth consecutive year and are proud to announce that this year’s campaign will sponsor 89 Special Olympics New York athletes,” said Cassandra Rucker, Director of Development for Special Olympics New York – Central Region and Southern Tier. “We are thankful for our partnership with Dunkin’ Donuts and for the generosity of their guests.”
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About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running. The company has more than 11,900 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.