With two outs in the bottom of the ninth would you send in your rookie? We didn’t think so.

We don’t need to tell you how crucial it is to communicate effectively during a crisis. And when a crisis hits, the first 24 hours can help or hinder the long-term, residual effects on your business and reputation. Should a sticky situation arise, the smart and experienced ELA team is there to thoughtfully guide you through the process every step of the way.

It is our number one priority to protect and manage the image and reputation of our clients. Time is of the essence and having a strategy that outlines how your company will communicate with media and relevant stakeholders is the number one key to surviving a crisis.

ELA works closely alongside our clients to develop a plan – even before a crisis ensues. Whether we act as spokesperson or assist behind the scenes, we use persistent, tactful and timely messaging to ensure the situation is diffused and that our clients’ reputation remains intact.

Our crisis communications capabilities include:

• Situation analysis
• Crisis plan development
• Message development
• Spokesperson training
• Media relations

Bottom line: It pays to plan ahead. After all – it wasn’t raining when Noah built the ark.